Signal

What Changed

The video trust gap that most dental practices are ignoring.

Meaning

Why It Matters

AI tools now create patient-style videos that look nearly identical to the real thing. Yet our data, plus new consumer data, shows a clear preference that still favors authentic footage – and it shows up in how prospects decide where to book. It seems humans still prefer humans.

Leak

Where Demand, Trust, or Operations Break

AI tools now create patient-style videos that look nearly identical to the real thing. Yet our data, plus new consumer data, shows a clear preference that still favors authentic footage – and it shows up in how prospects decide where to book. It seems humans still prefer humans.

Move

What the Operator Should Do Next

AI tools now create patient-style videos that look nearly identical to the real thing. Yet our data, plus new consumer data, shows a clear preference that still favors authentic footage – and it shows up in how prospects decide where to book. It seems humans still prefer humans.

Analysis

Field Notes

AI tools now create patient-style videos that look nearly identical to the real thing. Yet our data, plus new consumer data, shows a clear preference that still favors authentic footage – and it shows up in how prospects decide where to book. It seems humans still prefer humans.