What Changed
The video trust gap that most dental practices are ignoring.
Why It Matters
AI tools now create patient-style videos that look nearly identical to the real thing. Yet our data, plus new consumer data, shows a clear preference that still favors authentic footage – and it shows up in how prospects decide where to book. It seems humans still prefer humans.
Where Demand, Trust, or Operations Break
AI tools now create patient-style videos that look nearly identical to the real thing. Yet our data, plus new consumer data, shows a clear preference that still favors authentic footage – and it shows up in how prospects decide where to book. It seems humans still prefer humans.
What the Operator Should Do Next
AI tools now create patient-style videos that look nearly identical to the real thing. Yet our data, plus new consumer data, shows a clear preference that still favors authentic footage – and it shows up in how prospects decide where to book. It seems humans still prefer humans.
Field Notes
AI tools now create patient-style videos that look nearly identical to the real thing. Yet our data, plus new consumer data, shows a clear preference that still favors authentic footage – and it shows up in how prospects decide where to book. It seems humans still prefer humans.



