Teardown // Jul 7, 2026
The Subscription Form That Was Accidentally A Sales Form
A Brainwaves subscribe form temporarily behaved like a contact or demo intake. The mismatch created friction, confused intent, and polluted CRM meaning.
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Specific breakdowns of websites, ads, workflows, forms, CRMs, follow-up systems, AI tools, and patient journeys.
Teardown // Jun 21, 2026
The $12K Implant Campaign That Booked Zero Patients
A high-volume implant campaign generated leads on paper, but no booked consults. The failure was not demand. It was the booking layer.
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